This is one of my favorite pro tips for all the couples out there! Scent memory, or odor memory, is when a fragrance is closely linked onto a memory. This is often referred to as the "Proust Effect". Basically, if you wear a new perfume/cologne on your big day, it'll take you back to that moment every time you smell it! Several weddings that I have photographed, have taken part in this. It's becoming quite the tradition! Lots of couples even melt waxes or diffuse oils in their suites while getting ready! Here are my top fragrance recommendations: